A New Personality were an American New Wave band led by brothers Darren and Brent Rademaker in Tampa, Florida in the early 1980s.
The band were a support act for Duran Duran in 1984. The band mixed the psychedelic gloominess of Echo & the Bunnymen with their own talent for melodic songwriting and came up with a very distinctive New Wave sound characterized by strong melodies and a polished production.
In 1981, the band released the single 'Eyes', followed by 'Essential Things' in 1982 and also 1983. Both these singles were on the Green Records label. [SOURCE: LAST.FM]
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