The Sinceros

The Sinceros were a new wave and power pop band from London, England, who recorded two albums for Epic Records, 'The Sound of Sunbathing' (1979) and 'Pet Rock' (1981). Both albums were released worldwide and achieved moderate commercial success. Mark Kjeldsen, Bobby Irwin and Ron François first played together in a London R&B band called The Strutters. The Sinceros were primarily a vehicle for Kjeldsen's composing talents. He sang lead vocals on most of the band's material although François contributed more songs on their later albums. Prior to signing their Epic Records recording contract, the rhythm section, Irwin and François, participated in the recording of Stiff Records' recording artist Lene Lovich's "Stateless" album. Don Snow joined them in support of the record on the 1978 "Be Stiff" Tour. 

Their first album, 'The Sound of Sunbathing', was produced by Joe Wissert and recorded at Wessex Studios in London. The band achieved considerable radio play with its first single, "Take Me to Your Leader". They toured extensively after the release of the album, riding on the heels of the then thriving new wave music scene, though not as extensively as was originally planned due to band management and record company squabbles over financing. Undeterred, the band continued to accept studio session work with other artists, with Irwin and Snow particularly in demand. An attempt at a follow-up album entitled, '2nd Debut', produced by Paul Riley was shelved by Epic Records and was essentially reworked into 'Pet Rock', under the guidance of producer Gus Dudgeon. 

Several FM radio recordings of the band circulate, notably one from 13 December 1979 at The Palladium in New York, that was broadcast by WNEW-FM. Dubbed the "$5 Rock and Roll Show", the bill also featured Bruce Woolley, Paul Collins' Beat and 20/20 and was attended by Mick Jagger. The band also made appearances at Hurrah in New York. Kjeldsen wears a T-shirt featuring this club's logo on the 'Pet Rock' album cover. The Sinceros disbanded in 1981. After their demise, Kjeldsen performed with The Danny Adler Band (ex-Roogalator). A live album featuring Kjeldsen on rhythm guitar was recorded at the Winterthur, Switzerland, on 10 August 1982 and released in 1983. In the 1990s, Kjeldsen became a social worker in London. He died of AIDS in 1992. 

Snow joined Squeeze as a replacement for Paul Carrack. François joined The Teardrop Explodes and stayed with Epic Records releasing a solo single, "If You Love Me", in 1982 before departing to live in Australia where he has worked with local artists such as James Reyne, Wendy Matthews and The Eurogliders. Irwin resumed working with Nick Lowe before departing in 1985 to live and work in San Antonio, Texas. Since his return to the UK in 1992, he has worked with Nick Lowe and Van Morrison amongst others. Irwin died in 2015. [SOURCE: WIKIPEDIA]