The Now

Hailing from New York City, Jeff Lennon (Geoff "Lip" Danielik), Mamie Francis, Robin Dee and Bobby Ore were The Now. They were playing the Max's Kansas City scene when they signed to RCA distributed Midsong International Records and hooked up with producer Bobby Orlando. An album was "produced, arranged, engineered and concieved" by Mr. Orlando and sold about 200,000 records -enough to warrant a second LP which the band started to record. Then the label literally disappeared from their New York City offices. The band never received a dime and that was the end of The Now. 

 

The band splintered off into various bands but none achieved any level of success. A live disc recorded in 1979 was released on CD. Geoff "Lip" Danielik had 4 bands during 1978-1981 (Alter Ego, Peroxide, T.K.O and The Now) all which did the major label flirting thing but never quite getting to where they all had hoped. Only Bobby O (Orlando, Orefiece) seems to have had a career (quite a major player) in Hi-NRG  electronic dance music that originated in the United States and United Kingdom during the late 1970s and early 1980s. [SOURCE: WHAT FRANK IS LISTENING TO]